Accelerating Data Growth, Data Movement, and Use of Hybrid- and Multi-Cloud
Our customers are dealing with massive unstructured data sprawl – video, digital images, and other forms of unstructured data are growing by 30-60% per year. Many of our customers have millions or billions of files and lack visibility into what they have, and where it lives. This lack of visibility combined with the velocity of data growth is putting pressure on infrastructure costs and forcing companies to rethink infrastructure designs.
At the same time, the COVID pandemic has resulted in permanent changes to the workforce, driving more data movement (between edge / core / cloud), and an acceleration in the adoption of hybrid-cloud and multi-cloud. The emergence of AI and machine learning techniques provide new tools to leverage this data, and is also driving new lifecycle and ‘workflow’ requirements for this data, including a desire to preserve and protect this data and keep it accessible for decades.
All of this adds up to what we see as the key challenge facing our customers in this decade – how to unlock business value out of all of this data, and manage this data across the entire multi-decade lifecycle of this data.